Keep doing what you’re doing, Hamilton

Heather Claycomb is founding director of public relations firm HMC and Harvey Brookes is executive director at Wellbeing Waikato

OPINION: As two “transplants” who have chosen Hamilton and Waikato as home, we feel there is something familiar, and faintly exhausting, about the recurring debate over the city’s reputation.

Every few years, Hamilton seems to stand in front of the national mirror asking whether it is attractive, interesting or cool enough for those who don’t live here… yet.

A recent Waikato Times article captured a tension many locals recognise. Hamilton is growing, economically important and increasingly interesting.