We encourage you to write your entry like the audience has never of heard of your business before. Do not assume they will know all there is to know about who you are and what you do. Each question has a maximum of 200 words, so create the best, most succinct, elevator pitch you can that promotes your business – we know how good you are but ensure you tell the judges too!
The judges will be scoring against the questions being asked so ensure each question is answered in the allocated word count and impress them with what you do.