Waikato Times: BNZ secures naming rights to Waikato Regional Theatre ahead of opening

The Waikato Regional Theatre will be called the BNZ Theatre for the next five years, as part of a partnership between the bank and Live Nation NZ.

The Waikato Regional Theatre will be known as the BNZ Theatre for the next five years, as part of a naming rights deal with Live Nation NZ.

The Tuesday announcement comes ahead of the regional theatre’s public opening on January 19.

BNZ chief executive Dan Huggins said the partnership reflected the bank’s long-standing commitment to the Waikato.

“We’re proud to support BNZ Theatre – Waikato’s premier new arts and entertainment venue located in the heart of Hamilton city,” Huggins said.

“Hamilton sits at the heart of New Zealand’s primary sector engine room – a city where agritech, research and rural enterprise intersect to drive billions in value for our national economy.”