Love the Centre Awards 2025

Hamilton’s central city came alive at the Love the Centre Awards, sponsored by Spark Business and supported by Mediaworks on Wednesday 29 October. Taking over the stunning K’aute Pasifika fale, business people gathered for an evening that fizzed with energy, creativity, and pride, recognising the establishments that make Hamilton’s CBD a true destination.

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The venue was transformed into a place of beauty with lush greenery and dramatic tiered grandstands, immersing guests in comfort and connection. As conversations flowed, guests were treated to Cream Eatery’s creative catering, including a wildly popular raw seafood bar and a decadent tiramisu bar, setting the tone for indulgence and celebration.

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The awards ceremony, delivered in two halves, recognised and celebrated the businesses that stood out to a panel of judges. Throughout the night, the talented MC Kelvyn Eglinton ensured no moment went uncelebrated, while Royal Lab’s innovative design, SBI Production’s top-tier production and Moving Media along with Ruth Gilmour Photography captured every embrace, cheer, and triumphant smile. At half time Select FM DJs electrified the audience with a Homegrown artist showcase, reminding everyone of the major talent coming soon to Hamilton.

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“This evening is a celebration of what makes central Hamilton thrive, our businesses, our people, our experiences,” said Vanessa Williams, General Manager of Hamilton Central Business Association. “It is an honour to recognise the talent, hard work, and resilience of our businesses. It is through dedication, passion and determination that the business community has turned Hamilton central into a place where people want to be!”

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Spark Business, longtime sponsor, returned for the eighth year as the main sponsor, reinforcing its commitment to helping local businesses flourish. “Spark is proud to champion innovation and connection across Hamilton’s city centre,” said Fabian Pathirana, Business Lead, Spark Business. “The businesses recognised tonight are creating opportunities, building community, and showcasing exactly why people love being in the heart of our city.”

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MediaWorks, supporting sponsor, echoed this dedication. “MediaWorks is here to help tell the stories of Hamilton’s most dynamic, driven businesses,” said Stewart Melrose, General Manager, Mediaworks Waikato. “Tonight’s event reflects the diversity and ambition that make the CBD such a remarkable place.”

The awards ceremony, produced by Hamilton Central Business Association, is a highlight on the business calendar, a night devoted to championing those making a lasting impact in the central city.