Retail

Apt Collections might not be a name familiar to many in Hamilton, but the tides are changing as the store opened its doors for the first time in Hamilton in February. Apt Collections is born from Longbeach Apparel, a New Zealand owned company that has been operating out of Christchurch for more than 45 years. You may be more familiar with the brands they stock; womenswear labels such as Foil, Newport, Preen, Memo, Design Nation, Neris, Seeking Lola, Billie the Label, and Leila & Luca.

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At the helm of Apt Collections is Jane Coleman, the vivacious General Manager based in Christchurch, whose energy mirrors the vibrancy of the designs her brands bring to women across the globe. "We take pride in embracing bold colours and prints," says Jane. "Our goal is to make shopping a joyful experience for every woman."

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Apt Collections is a 100% Kiwi-owned business, dedicated to helping women celebrate their individuality. Jane's key piece of fashion advice? "Don’t feel pressured to wear something just because it’s ‘on trend.’ There are so many options available today. Choose a style that makes you feel confident and comfortable, so you can look great and be your best self."

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Selecting which styles to develop is a collaborative team effort. The majority of Apt's collections are designed in-house in Christchurch, where a talented design team manages everything from concept to completion. "Our team oversees every step of the process, from design and product development to manufacturing, marketing, sales, and delivery, "Jane explains. "We put a tremendous amount of research into fabric selection and fit to ensure quality across all our brands, resulting in a collection with broad appeal."

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With the arrival of the spring/summer collection, Jane is excited about the vibrant prints, bright colours, and sophisticated monotones. "Natural fibres like cotton, linen, and breathable viscose are key this season, which is perfect as the weather warms up."

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Quality secondhand books adorn the shelves, and old singer sewing machines, typewriters and comfy leather chairs lend themselves to the somewhat nostalgic atmosphere. The books feel well-loved and well-thumbed, and the head high bookshelves will keep you entertained for hours.A particularly impressive display of craftsmanship is the towering bookcase located right next to the entrance, where the mystery remains as to what would happen if someone fancied a novel right at the top.

This little lane between Barton and Anglesea Streets is bursting with treasures, and with 17 locally-owned stores there’ll be something that catches your eye, no matter your interests. Bit of a bibliophile? Poppies Bookstore has got you covered. Is fashion your forte? Sills and Co are NZ fashion designers with luxurious wardrobe staples in store, while Zebrano sources fashion-forward plus-sized pieces. If indulging in jewellery is more your thing, Midas Diamond Jewellers offers a stunning collection of ready-made jewels, as well as the option to customise one of your own.

A few steps inside Harper Inc and you know you’re in dangerous territory... Dangerous because you’ll find yourself amongst some of the most beautiful contemporary fashion in New Zealand at the moment, where leaving empty-handed is a very hard thing to do.Proud to be a small family business, the mother-daughter duo involved are true shopaholics themselves and thought it only right to bring their passion to the streets of Hamilton. In the store, you’ll find a heap of products from well-known designers from NZ as well as across the Tasman.

A humming place due to the atmosphere as much as the buzzing machines, Flax Roots Tattoo is a Hamilton institution for those wanting to add to, or purchase their very first tattoo. Paintings, prints and sculptures plaster the walls from entrance to studio, and there’s no doubting the Māori influence here with proud depictions of the ancient art at every turn. Eclectic and creative, the space mixes a sense of mastery with fun, and it seems there’s truly no quirky design the team wouldn’t be able to do.

Tucked away on London Street, this store showcases designer brands from all around the globe as well as clever designs from our very own shores. Aptly named, the boutique was established by sisters Julie and Claire in 2008, whose love of fashion and individuality led them to open a boutique where other locals could visit, be inspired, and perhaps leave with a stylish new piece for their wardrobe. Big fashion names like Sass & Bide, Zimmermann, Karen Walker and Miss Crabb fill hangers and racks, as do bags by Deadly Ponies, The Wolf Gang and Status Anxiety, candles by Damselfly, and jewellery by Meadowlark and Stolen Girlfriends Club, to name a few.

The kind of place that almost gives you the shudders it’s THAT beautiful, this Hamilton store goes on to prove that shopping at RUBY is always an experience. How to say no to those stunning long dresses? Those fun, bright shoes? The fantastic floral earrings? We say: don’t bother trying to refuse. A visit to RUBY is as much about topping up your wardrobe with some envy-inducing clothing items as it is about supporting a tried and true New Zealand label that has always stuck to its values.

The only one of its kind in town, this bright curated store is a gentleman’s space through and through. Beer crates are used as shelving, and an old arcade machine tucks in amongst the clothes, while the place itself is staffed by laid-back dudes happy to help you pick out your next piece.Hamilton local and store owner Blair, has more than ten years experience in the street wear industry and started his own version after seeing the continued demand for sleek, sophisticated clothes for men.