
In a world moving fast, RUBY Blink 2025 is your pause ~ a quiet flash of certainty; the kind you only catch if you’re truly looking.
Introducing RUBY’s winter 2025 collection, Blink captures that familiar winter feeling. The early sunsets, the cozy layers and the invitation to hibernate after a big summer ~ all signs point to a season of soft resets. And while the nights grow longer, the stars burn brighter ~ let Blink be the one you follow.
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We play with the in-between, where sharp tailoring meets rich, warm tones. Suiting makes the first move with our Coco Suit + Sasha Wrap Pant, cinched + considered in all the right places. A new season calls for a new take on our trench of the season; Annie debuts in a deep plum shade that feels like winter’s true answer to colour. Meanwhile, Knit Shop takes centre stage once again, reinforcing our love of stripes in a burgundy, blue combo imagined across favourites, Emma, Marla + Matilda. Even Rubear returns for winter, trading sunshine for soft knits in a Sweater made for the chillier months ahead.
Designed for the Rubette who wants to experiment yet still knows exactly where to go, Blink is a reminder for us to stay true to our place on your map. We know things move fast ~ Blink and you might just miss us. But don’t worry, we’ll always be here if you need a second glance.
RUBY Blink 2025 first arrivals launch in store & online from Thursday 8th May 2025 x
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