Homegrown's $10m haul for city economy

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Jim Beam Homegrown boosted Hamilton’s coffers to the tune of $10m in its first year back in the city - and organisers say the festival is set to only get bigger from here.

After glowing reviews from attendees and residents alike, the success of the country’s largest Kiwi music festival has now been mapped out economically.

An independent analysis by consultants Fresh Info found the one-day event drew 25,000 attendees to Claudelands Oval including more than 17,885 people from out of town, pumping almost $10m into the local economy.

In total, the event generated more than 24,648 visitor nights and $4.8m in tourist spending across accommodation, hospitality, retail and transport.

Hamilton City Council general manager destinations, Sean Murray, told the Waikato Times Homegrown had lived up to “high” expectations and delivered benefits far beyond the festival’s gates.

Hotels, motels, and other accommodation providers in and around Hamilton were booked out for the event, he said.

“It basically generates new business for people that would not have otherwise come to the city on that day.”

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