Hamilton Central Business Association's 'Love the Centre' initiative has been recognised internationally, winning the Best Traditional or Digital Marketing Award at the 2025 Mainstreet Australia Awards on the 18th September in Melbourne.
The 'Love the Centre' campaign, which showcases Hamilton's central city through innovative digital platforms and traditional marketing approaches, stood out amongst competitors from across Australia and New Zealand.
At the heart of the winning campaign is the newly launched website, lovethecentre.co.nz, which invites visitors to "Rediscover the heart of the city." The digital platform beautifully captures what makes Hamilton's central city special, showcasing local businesses, events, and hidden treasures that bring our city centre to life.
The website serves as a comprehensive guide to everything happening in Hamilton Central, from dining options to entertainment, shopping experiences to cultural events. Its user-friendly design and engaging content have increased connections between businesses and visitors.
Vanessa Williams, General Manager of the Hamilton Central Business Association, accepted the award at the ceremony in Melbourne, highlighting the collaborative effort that made this success possible.
"This award recognises the passion and commitment our team has for Hamilton's central city," said Williams. "Working alongside partners like Daymark and with support from our local business community, we've created something that truly celebrates what makes our city centre special."
The judges were particularly impressed with how the 'Love the Centre' campaign combined digital innovation with traditional marketing elements, creating a cohesive strategy that effectively promotes Hamilton Central as a premier destination in New Zealand.
This international recognition reinforces Hamilton Central Business Association's vision to make Hamilton central city a premier business destination in New Zealand.
